AI Foundations
What Is GEO? Generative Engine Optimization Explained
Complete introduction to GEO — what it is, why it matters, and how it differs from traditional SEO.
GEO insights & resources
AI visibility guides & playbooks
14 in-depth articles on Generative Engine Optimization, AI citations, and answer engine strategy.
Tactics
How to Get Your Brand Cited in ChatGPT
Proven step-by-step tactics to increase your brand mention rate inside ChatGPT and SearchGPT answers.
Guides
The Complete AI Visibility Audit Guide
How to run a comprehensive AI visibility audit — prompt testing, benchmarking, gap analysis, and reporting.
Technical
Schema Markup for LLMs: What Actually Works
Which JSON-LD structured data types influence AI citations and how to implement them correctly.
Tactics
Perplexity SEO: How to Get Your Brand Cited
Learn how Perplexity selects sources and how to optimize your brand for Perplexity citations and AI search visibility.
Foundations
GEO vs SEO: Key Differences Every Marketer Should Know
A complete comparison of Generative Engine Optimization (GEO) vs traditional SEO — goals, tactics, metrics, and when you need both.
Technical
llms.txt: The robots.txt for AI Crawlers
What llms.txt is, why it matters for AI visibility, and how to implement it on your website for better LLM discovery.
Technical
Entity SEO for AI: Make LLMs Understand Your Brand
How to build a machine-readable entity graph so ChatGPT, Perplexity, and Gemini correctly identify and recommend your brand.
Guides
How to Track AI Brand Mentions (Step-by-Step)
A practical guide to measuring your AI mention rate across ChatGPT, Perplexity, Gemini, and other answer engines.
Tactics
FAQ Content Strategy for GEO: The Highest-ROI Format
Why FAQ pages are the most cited content format in AI answers — and how to structure them for maximum LLM retrieval.
Industry
B2B SaaS AI Visibility Playbook
How B2B SaaS companies can become the brand AI recommends when buyers ask for software recommendations.
Tactics
Digital PR for AI Citations: Earn the Mentions That Matter
How strategic digital PR earns third-party mentions that AI systems cite when recommending brands in your category.
Tactics
Google AI Overviews: Optimization Guide for Brands
How to optimize your content for Google AI Overviews (SGE) so your brand appears in AI-generated search results.
Guides
Measuring ROI on AI Visibility Investment
How to build the business case for GEO and measure return on AI visibility programs — metrics, benchmarks, and reporting.
Get your free AI visibility audit
See how ChatGPT, Perplexity & Gemini describe your brand vs. competitors.